Climate Positive
Some are already cooling the earth.
Farmers innovating to make their fields greener.
With bigger harvests from less land, more trees grow.
So, each bite eases carbon footprint - for all.
A food choice within a greater circle of change.
Wildlife Friendly
Great animals have been disappearing.
Now many thrive.
Better farms & markets make hunting less attractive.
By enjoying our foods, you empower wildlife.
Advancing Equity
Connections are not always simple, this one is.
From Africa’s farmers – to you – and back again.
Your food choices are important and affect others and all.
>50% of profits from US sales return to farming communities
and food security R&D in Africa.
You belong to a circle of change.
Flex your new powers
Your choice. Your power.